I just came back from the Transformational Leadership Council meeting in Puerto Rico, and it was an awesome learning and life altering event for me. I wish I could tell you everything but it would take pages. So I will let you in on one critically important thing presented by Lynne Twist that touched me and it will be with me forever – the awakening to the real importance of the work of transformation my peers and me, and you, have been up to all these years and will be into the future.  It is a matter of the extinction or extension of the human species and earth as we know it.  The time is NOW!  Learn and get involved at www.FourYearsgo.org.

“Fouryears.Go.” Is a global campaign to galvanize an “urgency coalition” of thousands of organizations and millions of individuals to work in concert for a better world. It is a campaign to create a movement that brings forth a world surge of energy, enthusiasm and action to launch humanity on a sustainable, just and fulfilling trajectory by February 14, 2014.

“Four years” because this is the time period humanity can not afford to go beyond without facing an unacceptable risk of irreversible negative systemic change and because this next four years presents a unique opportunity in history where the anchor points and ideologies of the old world have come loose and are dying and a new common ground is ripe to be born.  Ands “Go” because we must start now.  There is time to act but no time to waste.

“Fouryears.Go” is a campaign initially being created and shepherded by a coalition of organizations and individuals led by Wieden & Kennedy (the largest independent advertising agency in the world and creators of Nike’s “Just do it” swoosh and Lance Armstrong’s “Live Strong” yellow bracelet campaign), The Pachamama Alliance, P:5Y (a global movement to create a peaceful world), and The 2020 Fund.

The basic premises of the campaign are that:

1. Our planet is fast approaching some ecological tipping points that if passed, could lead to irreversible downward spiral that would alter life as we know it for all future generations.
2. We already possess all the technology and all the well thought out solutions required to resolve the ecological, social and economic crises confronting us.  (As Al Gore points out in his new book “Our Choice” his research into solutions around the globe has convinced him that we have the tools to solve three climate crises and we only face one).
3. In resolving these crises lies the possibility of an evolutionary leap that could free humanity from the curses of alienation and injustice and provide a grounded new vision for our future.
4. All that is missing is a universal sense of urgency and a collective will to act.

The purpose of the Fouryears.Go campaign is to provide that collective will.  Fouryears.Go will be a special kind of climate change campaign, a campaign to change the climate of people’s thinking, a campaign to cause a positive tipping point in unleashing our collective will, and to do it soon, to do it in the next four years.

And out of that unleashing of collective will, a surge of energy and enthusiasm and activism will infuse a wide array of global projects and initiatives such that by February 14, 2014 the predictable future for humanity, the most likely case scenario that any professional scenario planning organization would forecast, will be one of environmental sustainability, spiritual fulfillment, and social justice.

_{Projected overall outcomes:}

Hundreds of millions of people (15% of humanity) will have listed in the campaign.  Over a million organizations (a combination of NGOs, business entities, governments or governmental entities, and academic research think-tanks) will have joined the campaign.  Tens of millions of volunteers and hundreds of millions of dollars of funding will have been generated in support of projects and initiatives around the globe aligned with the Fouryears.Go objectives.

_{How the campaign will work:}

Using the internet and social media networks and creative content from Wieden & Kennedy initially (but later from additional media specialists who enroll in the campaign), individuals and organizations will be attracted to Fouryears.Go website where they will experience a compelling enrollment message and be invited to become a part of the campaign.  The website will be designed to appeal broadly irrespective of age, gender or particular areas of interest or work (environment, war, food crisis, climate, gender, oceans, etc.)

For more details and updates, sign up NOW at www.FourYearsGo.org and tell everyone!